# The rules for apps.

> https://meetkeely.com/developers/rules · Updated 2026-11-06 · Keely, by Metrica Fit LLC

## The rules {#rules}

1. Use a person’s data only to serve that person, in the app they connected.
2. No selling it, no advertising with it, no re-identifying anyone, no training models on it without the person’s separate consent.
3. Delete what you hold when they disconnect or ask; keep nothing longer than the app needs.
4. Keep it safe: encrypt it at rest and in transit, protect your client secret, never log tokens.
5. Say what you read, in your own privacy policy, and that it comes from Keely at the person’s direction.
6. Name Keely only as what your app works with; no implied endorsement.
7. Keely’s numbers are wellness estimates, not medical advice; say so where you show them.
8. Keely may suspend an app that breaks these; people can disconnect at any time.

Keely’s side is in [our Privacy Policy](https://meetkeely.com/privacy#connected-assistants) and [Terms of Use](https://meetkeely.com/terms#third-parties).